He–Prince–didn’t exactly come to me in a cloud of purple divinity and command me to do so, mind you. I had been on Tumblr, largely out of pedagogical dedication, sporadically reblogging things and scrolling and refreshing pages for hours on end, since the end of 2011. I was a late-adopter of social media, having only joined Facebook in 2009 because as the youngest member of the Executive Committee of the Association of Black Sociologists at the time, I was drafted to make sure we “reached out to the young folks on the face books.” I joined Twitter in 2012 because I lost a bet with former McNair mentee Kimber Thomas, and even then I kept my account private and tweeted sundries when the mood struck.